The move underscores ATFX’s strategic commitment to expanding its presence across key MENA markets, a region that continues to see rising demand for online trading and investment solutions. In his new role, Halaseh will be responsible for leading sales initiatives, strengthening client acquisition strategies, and supporting the development of high-performing commercial teams across the region.
Halaseh brings extensive experience in financial services and regional market development, with a strong track record in driving revenue growth, building client relationships, and executing scalable sales strategies. His appointment is expected to further enhance ATFX’s ability to deliver tailored trading solutions while maintaining a client-centric approach.
The company noted that this leadership addition aligns with its broader objective of building a robust and scalable infrastructure across MENA. Key priorities include enhancing liquidity access, optimizing execution capabilities, and maintaining disciplined risk management frameworks—core pillars that support sustainable long-term growth in competitive financial markets.
ATFX has been actively investing in its regional operations, focusing on technology, compliance, and talent acquisition to strengthen its market position. The appointment of Halaseh reflects the firm’s intent to deepen its footprint in the Middle East and North Africa, where evolving regulatory environments and increasing investor participation present significant growth opportunities.
As Vice President of Sales, Halaseh will play a central role in aligning commercial strategies with the company’s global vision, while also adapting to the unique dynamics of MENA markets. His leadership is expected to contribute to accelerating ATFX’s regional expansion and reinforcing its reputation as a trusted provider of trading services.
This latest development marks another step in ATFX’s ongoing efforts to solidify its leadership team and capture emerging opportunities across one of the world’s most dynamic financial regions.
